In an era where companies are latching onto political and social movements, it’s important to look at their involvement with a critical eye. This is part one of an abridged version of a paper I wrote about Dove and their supposed commitment to feminism. As society evolves, brands must follow suit and adapt in order to remain relevant. Dove is one of many companies that has embarked on a journey to evolve their brand name through what they present and suggest in their advertisements. How have they done this? Through their use of branded activism which leads into ideals of feminism, authenticity, and the body in consumer culture being challenged and presented through their advertisements. A Brief History of Dove in an Evolving Society Dove, owned by its parent company Unilever, began in 1957 in the United States with its “revolutionary new beauty cleansing Bar.” [1] Since then, Dove has been increasing its product line, creating specific lines for women, men, and infants. In 2005,...